Extended marketing mix of convenience store

Shimizu's 7Cs Compass Model Courtesy: The 7 Cs Compass Model is a framework in co-marketing symbiotic marketing. It has been criticized for being little more than the 4 Ps with different points of emphasis.

Extended marketing mix of convenience store

Let us start the 7-Eleven Marketing Mix: The product line in the marketing mix of the company can be divided into food and drinks for breakfast, lunch, evening snack, dinner and late night snack.

Some of the famous offering in this segment are classic cheese burger, cubano melt, double bacon cheddar melt, chicken bacon ranch melt sandwich and many more.

Extended marketing mix of convenience store

There are 16 different sandwich that the store offers. Yum Kettle Popcorn and many more. The generic items includes brand sold on every convenient store like coffee, chips, bread, eggs etc.

But for its privately labelled products like Slurpees, Big Gulp etc the pricing is a bit higher. The reason for increased pricing for its private labelled products is simply because these product are liked by its customers and are exclusively available at 7-Eleven stores only.

Moreover as the store offers one-stop shopping solution for all the needs of customers and the time length 7 am to 11 pm and some stores are opened for 24 hours also at which the store operates, the customer are happy paying some premium pricing for the offering made by 7-eleven stores.

This gives an insight in the marketing mix pricing strategy of 7-Eleven stores. In the year the company crossed international border and launched stores in Canada and currently the company has about 60, stores spread across 18 countries.

The company also provides its franchise to potential owners which can be applied directly from 7-Eleven website. In order to better serve its customers, the 7-Eleven company has come up with 7-Eleven mobile app which caters to the needs to internet friendly generation of customers.

Through the app the 7-Eleven stores are able to better serve customers by delivering food, paying bills online, give reward points to customers etc. The company has also started celebrating 7-Eleven day as a promotion strategy to get more customers to its stores.

On this day the 7-Eleven stores offers free Slurpee from any of its stores. Also the company started offering small Slurpee on fuel purchase to get new customers.

The company also offers gift cards, 7-Eleven Universal Fleet Card, Prepaid Cards to give special offers to its customers. Since this is a service marketing brand, here are the other three Ps to make it the 7Ps marketing mix of 7-eleven.

The company also awards its employees who have completed their one year in company by profit sharing. A customer can enter the store and buy food, drinks and lot more. Most of the 7-Eleven stores operate 24 hours a day, 7 days a week.In services marketing, an extended marketing mix is used, typically comprising 7 Ps, how to be there and be ubiquitous, in order to guarantee convenience to buy.

is more likely to ease the pressure on price because online-producers do not have to put budget on renting a physical store. The extended marketing mix (7P's) is the combination of seven elements of marketing that aim to work together to achieve the objectives of a marketing.

Elements of the retail marketing mix: a study of different The retailers extended their marketing efforts to customers with the use of marketing mix elements. However, different retail formats apply different elements of Convenience Store retailers 'have committed to fresh, high-quality food as .

7-Eleven is a convenience store located worldwide. The 7-Eleven store is known for offering one stop location for fulfilling its customer’s need.

The product line in the marketing mix of the company can be divided into food and drinks for breakfast, lunch, evening snack, dinner and late night snack. The marketing 4Ps are also the foundation of the idea of marketing mix.

#1 Marketing Mix – Product A product is an item that is built or produced to satisfy the needs of a certain group of people. The marketing mix is a combination of these elements and what roles each element plays in promoting your products and services, and how you deliver them to your consumers.

Product is what items or services you offer to your customers.

Retail Mix - Knowledge Center